Every dealership within the Berge Auto Group is just a little different from its brothers and
sisters. The differences are caused by:

• the location
• the customers
• the age of the dealership
• the type of vehicles sold
• the employees
Here are some of the differences:


Arrowhead Lexus & Bell Lexus



Arrowhead Lexus 9231 W Bell Rd Peoria 623-872-4000

Bell Lexus 1901 E Bell Rd Phoenix 602-866-3300




Lexus customers expect the best in customer service and attention to detail. They are used to speaking with people who have wide and deep life experiences. Therefore, our employees who are in contact with customers are “over the top” service experts and everyone pays attention to the details. The dealerships are a little quieter than others. The décor is rich and the fun more restrained – but still there.




Bell Ford



Bell Ford 2401 W Bell Rd Phoenix 602-866-1776




Did you know that the largest selling vehicle in the U.S. is the Ford F-150? That describes Bell Ford - lots of trucks in lots of styles. Ford quality is now better than Honda. If you like big domestic trucks, sold in a big manner this is the place for you. Every sale results in a cannon shot, confetti, music, and applause. It’s a party kind of place. The service department is all business, but their fun is in teasing everyone who moves. This store was remodeled in 2010 and has solar arrays to generate electricity. This place is busy.




Berge Mazda & Berge VW



385 W Base Line Gilbert 480-833-3001


These dealerships share a driveway so, they are non-identical twins. Their customers are serious about imports and more than just loyal to “their” VW or Mazda. The customer tends to know a lot about cars and is a little younger in spirit than other dealerships. These dealerships were built in 2004. These 2 stores love to have nicknames for everyone. Ask about “Tattoo” he’s been there for 10 years.





Riverview Toyota



Riverview Toyota 2020 Dobson Rd Mesa 480-655-4300




This dealership offers some of the best performing, longest lasting cars in the world. Their customers are looking for great quality at a fair price. The store is new, 2009, and has a younger minded staff who loves value. Riverview Toyota is within a long home run from the new spring training home for the Chicago Cubs. This is another nickname store. Is this a trend?




Fiesta Lincoln



Fiesta Lincoln 1720 S Mesa Dr Mesa 480-813-4900




Lincoln is in the process of reinventing itself as a high tech, luxury car. Our dealership reflects that luxury customer with high service levels, a quieter demeanor, and a professional style.